HDF and its partners, Ministry of Planning, Development & Reform and SUN-CSA Pakistan have launched a mass awareness campaign called #UmeedSayAagay at the provincial level at Khyber Medical University, Peshawar on November 1, 2018. The event was attended by representatives from international donor agencies, civil society organizations, academia, KP government and media. The event focused on taking action to save over 400,000 lives of mothers and children. Decision makers agreed to advocate for & work together on a variety of measures, such as the policy-making for the introduction of low-cost high nutrition organic foods, widespread distribution of “Pakistan Dietary Guidelines”, extension of maternity leave to up to 6 months, and ensuring suitable development budgets for mother and child wellness programs.


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